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GIRAFFE STUDIO

ABB Rebranding

Admind Branding & Communications

Our experience with the previous brand identity, expertise in the field of branding and a close collaboration with the client over the past few years gave us a good understanding of ABB’s needs and values. Thanks to our dedication and successful projects we have been invited to step in and contribute to the big changes on the ABB horizon. Don’t let the challenges stop you ABB organized a dedicated in-house system to gather all the companies working on this particular project, to enable flawless communication and successful collaboration between the sides, on a daily basis. This turned out to be the best solution and the easiest way to delve into the topic. Joining the client and all partners, and going through the drafting/conceptualizing/correction processes together ensured a close business relationship with the people involved including ABB and its Global Management Team, Meta Design, Globe One, and ServicePlan. Nothing comes easy A date for delivering all the basic brand principles was set for March 2017 with the assumption that all the other major touchpoints will follow. Following the ‘Digital First’ rule, we developed a set of pixel-perfect pictograms and a new look for the system isometric illustration. We also supported Landscapes development, which was designed to present every area of the ABB industry in a modern and interactive way. The backgrounds and colors have been lightened to emphasize one of the key ABB messages – unlimited space for innovation. Our presence at the Client’s location and close collaboration continues as the process of brand development, rebranding, and migration is still progressing. Nevertheless, even now the memory of this ever-so-expanding project still makes us shudder of excitement and seems to us as a huge amount of work and a big success in the end.

Visual Identity: AI for Changemakers Accelerator

Admind Branding & Communications

The AI for Changemakers Accelerator helps nonprofits and social businesses use AI to increase their impact. Supported by over 100 NGOs, tech giants, and outstanding companies, this global initiative leverages AI for social good. Admind’s main goal was to create a visual identity that resonated with a diverse audience. By utilizing AI-generated images and thoughtful design elements, Admind effectively communicated the synergy between advanced technology and the impactful missions of nonprofits. This project showcased AI’s potential in enhancing non-profit work and demonstrated Admind’s expertise in strategic design, creating meaningful connections across diverse sectors. The resulting visual identity for Tech To The Rescue highlights our commitment to innovation and comprehensive branding solutions that drive positive change. More information regarding the project: https://admindagency.com/projects/visual-identity-ai-for-changemakers-accelerator/