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Accelleron: brand development and implementation

Admind Branding & Communications

Background The Accelleron logo and brand basics (typography, colour palette, tone of voice, and more) are the results of work done by MetaDesign – a creative studio we often cooperate with. However, brand basics were only the beginning. Our task was to implement and develop a new brand into all the Accelleron resources. With more than 150 strategy and design experts on board and a capacity adapted to the largest branding projects for global brands, Admind suited this task perfectly. We assembled a dedicated, multidisciplinary team that covered all the competences needed to meet the challenge. Solution While working on new branded assets, we simultaneously developed 22 principles and guidelines for, among others, logotype, print, digital media, tradeshows & events materials, and workwear. Then, we implemented a complex brand portal for Accelleron employees. Scope of this project included: * Architecture and structure preparation * UX&UI * Animation * Writing some texts for the portal In addition, we launched three media libraries (due to the need to differentiate access for 3 user groups), with all the taxonomy and categorisation. Our experts prepared an approval workflow called “Waiting Room” where users can add materials they wish to make public. Once they are submitted, our Brand Advisory team checks that the files are on-brand and that the format and quality meet standards. Once approved, we set appropriate access to these files, categorise them, describe them and publish them in the library. More about the project details: https://admindagency.com/projects/accelleron-brand-development-and-implementation/